About Me.
COMPETENCE.
Project management, strong decision maker, complex problem solver, creative design, innovative, service focused and language proficient..
With over 15 years of experience in digital marketing, I have over the years designed, developed and supported marketing campaigns. Several years of experience in the advertising industry, finance and trade. I have worked with various CMS e-commerce platforms such as WordPress, Sitecore/Hybris, Episerver and .NET, SEO, SEA/ SEM, SAAS Marketing Automation, Content Marketing, CRM, Power BI, various Google tools such as; Analytics, Business, Merchant Centre, Search Console and Tag Manager.
Work.
PROJECT.
Here is a selection of companies where I have helped strengthen their brand and make them better visible online.
Experience.
BUSINESS DEVELOPMENT E-COMMERCE.
01. CRM.
CRM stands for Customer Relationship Management and is not only about creating strong customer relationships and satisfied customers, but also about streamlining the salesperson’s daily work and helping them to be at the front.
02. CUSTOMER EXPERIENCE.
Customer Experience (CX) is how customers perceive the interaction with your company or brand. It includes all touchpoints between the customer and the company, from advertising and marketing to the buying experience and customer service.
03. DIGITAL MARKETING.
Market your business to a targeted audience on desktop, mobile and tablet. Achieve your goals and generate new leads by building your company’s brand on the most important social channels.
Kundupplevelse är ett begrepp som används för att beskriva en kunds totala upplevelse av ett företag genom hela deras gemensamma affärsrelation. Ofta används den engelska termen ”customer experience”, eller förkortningen CX.
Skills.
PROFIT-DRIVEN MARKETING.
Key priorities
Technical competences
UNDERSTAND CUSTOMER NEDS & BEHAVIOR.
We all know that it is important to understand customer needs and customer behaviour. In recent years we have learned that it is called User Experience and is abbreviated UX. What most of us need to get better at is how we can analyze customer behavior and how we translate customer insights into practice.
Experience design, technical development, market and strategy. All under one roof. Drive growth with engaging content and campaigns.
Clients.
Louise Hedegärd – Marketing Manager Klarna
“Wouter is a really talented, ambitious, inspring and creative digital specialist who I had the pleasure to work with at Carlsberg. E-commerce strategy, website development, digital transformation, online sales & marketing campaigns are some of Wouters’ competences & skills. He made a great impact leading the digital team at Carlsberg and took both a lot of initiatives & responsibility. Wouter is an engaging, helpful & kind colleague and always fun to work with. ”
MAGNUS ALBERTSSON – Head of National Sales Carlsberg Sverige
“Wouter and myself has worked together during 2020 when Wouter managed the Online team and heading Carlsberg Sweden e-commerce development! During the period Wouter had a temp assignment and mission was to lead the team and share his experience! With his strong skills in digital marketing and user experience he has accelerated the digital transformation i Carlsberg Sweden which can now be adapted into daily operations. I would recommend to hire Wouter for any e-commerce or e-marketing initiatives where content and user experience are of high value.”
ROGER BLOMQVIST – Head of Sales Bang & Olufsen
“I want to give Wouter my best recommendations as AD for any project to strengthen digital presense. He posesses strong cutting edge in digital communication and has a good sense of art and design resulting in attracitve web pages with strong potential to grow your business. Recently we had a good copperation when he helped one of Bang & Olufsens Service Centers in Sweden with their graphical profile following the overall guidelines from Bang & Olufsen.”
JOHN HERMANS – Key Account Manager Mitsui Tokyo Inc.
“I have come to know Wouter as a very proficient, reliable and positive minded colleague during our time at MCM Foods part of Mitsui Tokeyo Inc. His ability to source out new marketing possibilities combined with his strong and efficient approach to solve complex business issues with regard to logistics, marketing , private branding and customer satisfaction within a volatile exchange rate market is remarkable. His helicopter view on business, possibilities and his pursuit for the best approach and solution makes him stand out”